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Yeh Rishta Kya Kehlata Hai is a popular Indian television soap opera that airs on the Star Plus network. It premiered on January 12, 2009, and has been on the air for over a decade. The show is produced by Rajan Shahi and is one of the longest-running Indian television dramas.
The show revolves around the lives of a Marwari joint family based in Udaipur, Rajasthan. It primarily focuses on the life of the female protagonist, Naira, who belongs to the Goenka family and her love story with the male lead, Kartik, who is a member of the Singhania family.
Over the years, the show has tackled various social issues, including women’s rights, arranged marriages, and family values. Yeh Rishta Kya Kehlata Hai has been widely popular and has won numerous awards, including the Indian Telly Award for Best Drama in 2010 and 2011.